GFI is conceived and managed by Guan Fang International Marketing (M) Sdn Bhd ("Guan Fang International") , a fully-licensed Malaysia-based network marketing entity founded by professionals with decades of hands-on experience in the sector, and who collectively possess a genuine passion to better lives and enrich the communities.

Strategically located in the Shah Alam Technology Park of Malaysia, Guan Fang International oversees all regional operations of GFI through its Malaysian headquarters as well as from associates / offices located in countries boasting GFI's footprint. This geographic presence links the GFI network effectively, allowing members to communicate and carry out their businesses speedily and without fuss.

Guan Fang International's inherent marketing capabilities are complemented by the financial strength and robust support of its public-listed affiliate Envair Holding Berhad ("Envair") . An established technology giant with its very own state-of-the-art facilities, Envair provides the platform and muscles for GFI to control its entire supply chain; specifically in conducting research & development and creating exceptional in-house products.

Due to Envair's dynamic support, GFI is also one of the few network-marketing brandnames in the region to boast its own production capabilities, which translates to more-effective costing, better-managed distributions, and generally greater returns to members of the GFI programme.

Today, Guan Fang International and Envair continue to work hand-in-hand to take the GFI brandname to higher grounds. This synergistic collaboration, encompassing both marketing and production aspects, has been the foundation of GFI's rapid expansion plan; laying a solid pathway for GFI's active seeking of business opportunities in both the local and international arenas.