GFI is conceived and managed by Guan Fang International Marketing (M) Sdn Bhd ("Guan Fang International") , a fully-licensed Malaysia-based network marketing entity founded by professionals with decades of hands-on experience in the sector, and who collectively possess a genuine passion to better lives and enrich the communities.

Strategically located in the Shah Alam Technology Park of Malaysia, Guan Fang International oversees all regional operations of GFI through its Malaysian headquarters as well as from associates / offices located in countries boasting GFI's footprint. This geographic presence links the GFI network effectively, allowing members to communicate and carry out their businesses speedily and without fuss.

Due to Envair's initial support, GFI is also one of the few network-marketing brandnames in the region to boast its own production capabilities, which translates to more-effective costing, better-managed distributions, and generally greater returns to members of the GFI programme.

Today, Guan Fang International and Envair continue to cooperate. This synergistic collaboration, lays a pathway for GFI's active seeking of business opportunities in both the local and international arenas.